What Makes Us Different?
What separates Orange Cat Design from the rest of the industry is that we respect your time and money. We know how important your business is to you and that this is your livelihood.
We're not marketers looking to sell you overpriced marketing products. We're engineers. We use a methodical approach to improve your visibility across the places people are searching for your services. It's technical, it's proven, and it works.
When you put your site and your business in our hands, our job is to take care of it and make sure it's optimized, healthy, and growing. We make data-driven decisions in everything we do, keeping you updated along the way.
We focus on three core areas:
1. Client relations
When you call, you talk directly to us. Not a secretary, not a call center. Whether it's about your strategy goals, monthly reports, on-site updates, or anything else—you get us on the phone.
2. Technical strategy
Before we start building your website, we research the best target keywords, your industry, your local market, and your competition. Our in-house team designs and builds your site from scratch—no templates. We optimize every technical detail to ensure your site loads fast and performs well in Google's performance benchmarks. Our optimization focuses on three key areas: internal linking structure, site architecture, and content quality.
3. Content creation
All our content is created in-company and passes two phases of proofreading before being sent for client feedback. This content is optimized for keywords, length, and conversion. Content strategy is a big part of this. Positioning your website as an authoritative figure in your industry is what gets Google to trust you, which leads to better rankings and more customers finding you.
Above all, we are honest and transparent with you.
We know this industry has a bad reputation for a reason. Everyone knows someone who got burned by a marketing company that overpromised and underdelivered. We aim to alleviate that uncertainty by giving our clients the knowledge they need to make informed decisions about what we're doing.
Whether you need to justify the cost to a business partner or you just want peace of mind that your money isn't being wasted—we've got you covered. We send monthly reports to each of our clients, collaborate on the month ahead, provide current updates, and discuss how we can address new developments with your local search performance.
Meet the team:
Marina Varisco Novaes
Hi, I'm Marina, a web developer currently working as a software engineer. I enjoy making websites, from the design all the way to coding the finished product. I also enjoy technical SEO, and using it to optimize sites for small businesses.
Edmund Wei
Hi I'm Edmund, a Creative Technology Specialist obsessed with using code to push the boundaries of digital imagery. I have also created several products and services businesses & have huge empathy for business owner's pain points. My background includes UI/UX design and multimedia production for global names like Bayer and Strateq. Having lived and worked across Southeast Asia, the UK, and across Europe, I have a global perspective to how design and technology intersect. I'm all about building thoughtful, tech-driven ideas that are functional and grounded in solid implementation. Along with Marina, you will get the distillation of our best expertise.